Samsung and Android based devices, in general, are becoming more and more appealing to consumers on a budget. There’s little discrimination now, when it comes to choosing between an iPhone and a Samsung Galaxy SIII or Note. But despite the overall downturn that Apple is currently experiencing in terms of consumer appeal, the company remains top of the US smartphone market, with a market share that’s nearly double of Samsung’s.
ComScore published earlier this year a report displaying the main trends in the US smartphone industry. The data helped enforce Apple’s position as a top smartphone maker in US with a 37.8 percent OEM market share, although Google Android is top of the list when it comes to platform market share.
Within three months, (October to December), Apple extended its market share with 3.5 points, boost possible thanks to the iPhone 5 and iOS 6 release. Rival Samsung came in second, with a market share of 21.4%, followed by HTC (9.7%) and Motorola (8.5%). However, when it comes to platform market share, Apple is second after Google and there’s quite a significant gap in between.
Google recorded in January 2013 a market share of 52.3%, whereas Apple had a 37.8% platform market share, gaining a 3.5 increase since October 2012. BlackBerry is third, with a market share of 5.9%, down from 7.8% in October 2012. Microsoft and Symbian are the last, with market shares 3.1%, respectively 0.5%.
Over the past few weeks there’s been a lot of rumoring going on about Apple’s upcoming products. One of the reports talked about Apple releasing a cheap iPhone which should be released in emergent markets, where Android and Samsung are currently thriving. Even if it would be the kind of gesture that says “I can do it too”, just like the iPad mini, the cheap iPhone is bound to be successful. That’s something that will definitely put a dent in Android’s platform market share.
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