Normally, when “mommy and daddy are fighting” the kids or consumers in this case, have everything to lose. Not this time, however. Amazon optimized its Music Store for Apple devices, and while this is a slap in the face, it’s a great and beneficial move for the iPhone, iPad and iPod user. For the Apple user this translates in better access to Amazon and more content.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod Touch, a top request from customers has been the ability to buy music from Amazon right from their devices” said Steve Boom, vice president of Amazon Music. “For the first time ever, iOS users have a way to do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations... They can buy their music once and use it everywhere” the VP added.
The Amazon Music Store for iPhone, iPad and iPod touch saves every music purchase into the device’s Cloud Player library, making it possible to play the content from any iPhone, iPod Touch, iPad, Kindle Fire, Android smartphone and tablet, Roku, Sonos and web browsers.
“It might not be as incredibly user-friendly as the iTunes Music Store and the iOS music player, but it will work, and every customer that switches to Amazon will be a win for Amazon and CEO Jeff Bezos in the long run” writes Forbes about the Amazon Music Store for Apple devices. At least, this time around, acerb competition delivers perks to the users, instead of the useless and constant bickering over patents and market share.
