A survey by the Pew Research Center indicates that people use their smartphones primarily for taking a picture. Users ranked this above anything else, including sending and receiving text messages, accessing the internet, sending or receiving email, recording video, downloading apps and looking for health and medical information. Barclays’ recent report comes to confirm smartphones are gradually becoming the replacement of the average digital camera.
Barclays’ analysts found that the iPhone has become the favorite digital camera for Flickr users. The data they analyzed showed there are about 5,000 users on Flickr taking photos with iPhone 4S and another 4,000 average daily users with iPhone 4. On the overall, Apple has four iPhones in top five most used smartphones with a camera by Flickr users.
According to Barclays, the iPhone’s secret to success and significant popularity with users makes it “the digital camera of choice for consumers in developed markets”. iPhone 5 features an 8MP iSight camera with better HDR capabilities that provide better color and reduced motion blur. Camera delivers a resolution of up to 28 megapixels and helps the user take clear shots without additional photo editiing software/
Being user-friendly, with great camera features and fast access to social networks, the camera on iPhone 5, 4S and 4 “helps warrant a premium” and “creates stickiness”. In other words, the camera on these devices is a perk and more and more users are going to reap the benefits. With iPhone 5’s new camera quality and features, the number of people choosing it instead of a conventional digital camera “should make it rise much faster than any other Apple device in history on Flickr”.
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