Future Doesn’t Lay In Cheap iPhone Says Apple Exec Phil Schiller

It’s been weeks now since the first rumor came out about Apple preparing to release a cheap iPhone, particularly designed for China, South America and Eastern Europe. It would be so cheap that it would definitely sky-rocket the company’s sales, yet Apple Marketing executive Phil Schiller says the future of the company doesn’t lay in cheap iPhones. In fact, that’s not what Apple does.

For the truly dedicated fan, Apple is a company that delivers only premium products, both in terms of tech specs and price. Even if the price tag isn’t exactly affordable, that still has many people saying Apple shouldn’t start producing low-cost devices. The Apple Marketing SVP recently reacted to the rumors, but he hasn’t exactly denied there is going to be a release of an iPhone that will cost around $150.

In an interview with Shanghai Evening News, Apple Senior Vice President of Marketing Phil Schiller was asked if cheap devices are the company’s future. He denied the report that the company is developing a cheap iPhone just to “grab market share away” seeing as low-cost smartphones have been more and more appealing to buyers today. In fact, he did his job very well, reiterating that iPhone 5 is the best such device for Apple, whereas the company isn’t that interested in gaining more market share.

“We are not like other companies, launched multiple products in one breath, then pinning his hopes on a product to get the favor of consumers” Apple’s marketing SVP told Shanghai Evening News. “Competitors launched many dimensions new products, but after purchase will find no suitable software products and user experience” he added.

Yet, while that was true when Android first came out, for the moment competitors’ products and software potential is growing through the roof. Soon, iPhone’s best selling pitch won’t be the enormous number of apps available. Plus, Apple has been dipping its toe in new markets just to show it can, so it’s very likely people in China, Eastern Europe and South America will get the chance to buy a $150 iPhone.

“So a lot of people in the Chinese market using a functional machine, some manufacturers use cheap smartphones to replace feature phones, but this is not Apple’s product development direction” Apple exec Phil Schiller concluded.